What Differentiates Converge
Converge redefines stakeholder engagement, surpassing IDIs, focus groups and surveys. Our dynamic online platform enables anonymous participation, with group sizes of 20 to 100. In just 60-90 minutes, guided by skilled facilitators, extract critical experiences and insights on strategy, brand, culture and more. Say hello to deeper insights with Converge.
Feature Highlights
Dynamic Language Translation
Run sessions in multiple languages...at the same time.
AI Text Analysis
Summarize text activities on the fly for immediate prioritization.
Anonymous
Participating anonymously in an online group yields better results as it promotes open discussions, equal participation, and independent thinking, leading to richer and more authentic interactions and outcomes.
Wide Set of Tools
Simple brainstorming for fast idea generation. POV statements for more detail and emotional insight. The ability to summarize input and immediately prioritize it. Share media where you can show a video or ad for feedback. An integrated survey tool to mix in question types, assess different scenarios.
Built For Performance
Real engagement at the participant level means that the platform works at the speed of your mind…guided, of course, by your fingers on the keyboard. Time matters in high performance sessions, you get more from your participants both in quantity of ideas and quality of thought.
Ready for Analysis
You can immediately produce a Word/PDF deliverable as well as an Excel file for deeper analysis. Converge automatically consolidates the results of multiple common sessions. We know of no other platform that can do that.
Enterprise Security
Converge is SOC 2 Type 2 compliant -- having had an independent assessment of security safeguards covering five total trust service principles (TSPs): security, availability, processing integrity, confidentiality, and privacy. As part of the assessment, a cloud-based vendor hosts independent inspectors, provides them with documentation of controls, and allows their systems to be sampled and tested.
4 Simple Steps to a Converge Session
Create Your Session
Customize when the session will be, who will be invited and the context of the session.
-
Upload a list of invitees and hit send. Converge will handle the emails, calendar invites, one-click secure login credentials and send out reminders the day of the session.
-
Run the session against different groups of people to consolidate a common agenda across different geographies or demographics.
Add Your Agenda Activities
Customize the activities for your participants. The agenda becomes a roadmap to meet your clients' objectives.
-
Core activities include open brainstorming, rate, select and survey. The combination of these activities creates a powerful experience for your participants.
-
Session agendas can be saved as templates into your "library". Common examples include: product launch, strategic development, crisis management etc.
Let Everyone Be Heard!
At the time of your session sit back and watch the data come in. Listen to what 50 (or more) people speaking all at once sounds like.
-
Participant responses are instantly seen in the results window. Open brainstorm lists, rate graphs, survey and select results all populate to paint a picture with words and data.
-
Participants can join the conference call via their browser or traditional phone. Facilitators have fine tuned control over agenda flow, activity duration and overall session pace.
Analyze The Results
When the session has concluded export the data to any of the options available below:
-
View trends, insights, outliers and key summaries accross the entire session data.
-
Full Word/PDF output.
-
Formatted Excel output in workable format.
Who is Using Converge?
Converge is being used by leading consultancies to support their client engagements across a wide set of disciplines: strategic planning, brand development and communications, organization core purpose, culture development and feedback, consumer research sessions, mission/vision/values, customer journey experiences. Take a look at some of our Converge customers and how they have even created a unique identity for the platform for their markets:
Ipsos is the 3rd largest global market research company and operates in 90 strategic markets. Ipsos is focused on research and thought leadership to provide a better understanding of relevant trends and data to better understand society, markets and people. Ipsos US Public Affairs is using Converge in its 'Ideation Exchange' offering to support key clients in strategy, stakeholder feedback and thought leadership.
Heart+Mind Strategies, based in Reston, Virginia, is a leading consultancy in consumer insights, advocacy messaging, brand strategy, and reputation management. They serve notable clients including Visit Las Vegas, Amazon, Google, AARP, Comcast, Intermountain Healthcare, and the US Travel Association. Their implementation of the Converge platform is called the Illumination Lab (iLab).
Vistra Communications is an award-winning agency specializing in integrated marketing and consulting for government organizations at all levels, as well as offering branding and public relations services to corporate enterprises. Their implementation of Converge is called the Vistra Virtual Lab (V-Lab).
Monigle is a leading brand consultancy, shaping brand creation and experiences since 1971. With a global reach, they have worked in over 65 countries, recognizing the importance of a worldwide brand. Their expertise covers brand architecture, journey mapping, cultural support, and brand strategy activation and management. Their impressive client list includes Synchrony Financial, Bank of America, Enterprise Rent-a-Car, and the US Air Force. Their implementation of Converse is called the Monigle Co-Lab.
Paulsen helps brands reach nearly 46 million people who proudly call themselves rural Americans. Paulsen knows how to connect with the people who live and work in this part of the country, because Paulsen lives and works here. Paulsen's deep experience in agriculture, rural lifestyle, energy, education, manufacturing and other industries help brands reach rural Americans, too. Paulsen Focus.
The Advanced Strategy Center is a leader in facilitating in-person and online collaboration sessions for over 25 years. They utilize the Converge platform for various consulting purposes, such as strategic planning, culture enhancement, and market research. Their implementation of Converge is called the Advanced Strategy Lab (ASL).
Co-founded by Roy Spence and Haley Rushing, The Purpose Institute originated from GSD&M Agency. They assist major organizations in developing an authentic Core Purpose based on their unique values and expertise. Clients include Southwest Airlines, Walmart, Whole Foods, NBC Universal, and GE Aviation. The implementation of Converge in their consulting process is call the Purpose Ideation Lab.
Artemis Strategy Group conducts market research, emphasizing motivations as drivers. They specialize in effective messaging for diverse sectors like associations, education, finance, and health. Clients include the US Treasury Department and Georgetown University. Their approach uncovers the role of emotions and values. Their implementation of Converge is called the Artemis Accelerator.
Converge Use Cases
Converge is being used in the market by consultancies today to engage key stakeholders in the support of their projects and the acceleration of the impact of those projects. This is all about developing the insights to create meaningful change at the client level. Here are some recent use cases where the Converge platform has been hard at work:
Organizational Values
The Converge platform helped an education organization align its strategy, culture, and values. Through collaborative sessions, employees identified core values and assessed their importance for achieving the organization's mission. With four sessions conducted in a week, participants and executive sponsors provided exceptionally positive feedback. Participant comments: “The platform is great. Very easy to navigate and clear…I love the interactive work and seeing my colleagues’ feedback in real-time…engaging and thought provoking.”
Organizational Purpose
A major healthcare insurance provider used Converge sessions to understand market preferences and differentiate themselves. Stakeholders including brokers, employers, and customers provided insights on the organization's purpose, messaging, and areas for improvement.. Participant comments: “Super easy to interact. Fast. Loved the real-time results…it seems like my opinions mattered and were taken seriously…it felt like I could make my voice heard.”
Organizational Branding
A global advisory company used the Converge platform to gather insights from leaders across multiple countries for a global rebranding. Participants assessed the current brand, provided feedback on draft messages, and discussed implementation strategies.. Participants comments: “Really like the platform and format…easy to understand and collaborate…platform was a great way to run a workshop—impressed.”
Contentious Issue Feedback
A Converge session brought together farmers and environmentalists in a Midwest state to find common ground and develop messaging for mutual support. The session identified shared interests and insights to help advocacy organizations communicate effectively. Participants also provided feedback on a message video. Participants comments: “I liked seeing all the different responses—it made me hopeful to see the level of concern and passion everyone showed…eye opening experience…quick pace and diverse participant responses.”
Market Strategy
A major oil company gathered consumer insights to expand their automotive services. Participants assessed factors influencing their choice of service providers, provided feedback on the company's brand and reputation, and evaluated different names for the new service facility. Participant comments: “Straightforward, easy. Like the VOIP audio…it was simple and easy to get my point out there without feeling pressure…I thought it was a great wat to submit ideas.”
Readiness
A major cruise line held four Converge sessions with its global HR team to assess resource readiness for a post-pandemic return to service. The sessions covered HR communications, skills development, workforce levels, and organizational culture. Participants identified improvement areas, and the results were analyzed for action planning. Participant comments: “This was a great session, I enjoyed the confidentiality of it…unique way to solicit feedback…easy, seamless process…love it!! Hope the company will do it next year.”
Request a Converge Demo
Don’t take our word for it. Experience Converge to see if it might have the impact you are looking for to support your consulting services. Schedule a 30 minute hands on demo with our team. It’s ideal to have a team of 3-5 colleagues so you do some real ideation and issue assessment and see how easy—and compelling—Converge is as a platform. Your demo will be conducted by an experienced facilitation team that can also answer the questions you may have about how to get started with Converge and how it can impact your work: