Converge Becomes First Moderated Focus Group Partner in User Interviews API Integration
Seamless recruitment-to-insight pipeline transforms how enterprises conduct qualitative research—combining speed, scale, and human depth.
We're excited to announce that Converge is now the first moderated focus group API partner integrated with User Interviews, combining our real-time collaborative research platform with access to 6M+ pre-screened participants.
This partnership eliminates the traditional gap between participant recruitment and live research execution, enabling organizations to move from recruit to actionable insights in days instead of weeks.
The Challenge: Recruitment Has Been the Bottleneck
Even with the best research platform, teams often spend weeks sourcing qualified participants, coordinating schedules, and managing no-shows. By the time sessions begin, momentum is lost and timelines have ballooned.
Traditional approaches force researchers to choose between:
Small, deep: 8-10 participants with rich discussion but limited perspectives
Large, shallow: Survey-based research that scales but loses nuance and context
Slow, comprehensive: Multiple rounds of small groups stretched over weeks
The Converge-User Interviews integration changes this equation entirely.
How It Works: From Panel to Insights in One Workflow
The integration creates a seamless pipeline from recruitment through analysis:
Recruit at scale: Access User Interviews' 6M+ B2B and B2C panel with rigorous screening criteria
Schedule automatically: Participants book directly into Converge sessions with automated reminders
Run live, moderated sessions: Engage 20-100+ participants simultaneously with expert facilitation
Analyze in real-time: AI surfaces themes, sentiment, and priorities as the conversation unfolds
Deliver strategic insights: Comprehensive reports with synthesis and recommendations in days
Why This Partnership Accelerates Research
Unprecedented Scale Without Sacrificing Depth
Converge already enables live focus groups with 20-100+ participants - exponentially larger than traditional 8-10 person groups. Now, with integrated recruitment, teams can quickly source diverse participant pools that would have taken weeks to assemble.
Recent example: LaneTerralever recruited 32 qualified Phoenix-area car buyers (ages 18-44) in under 48 hours for an automotive client study, with a 91% show-up rate and 9.66/10 participant satisfaction.
Real-Time Collective Intelligence
Unlike asynchronous research tools that sacrifice energy and group dynamics for scale, Converge maintains live, voice-moderated sessions where participants build on each other's ideas. The platform's real-time visualization lets participants see their input valued alongside dozens of others instantly - creating psychological safety while accelerating insight formation.
Enterprise Security Meets Research Agility
Both platforms are built for enterprise requirements. Converge is SOC 2 Type II certified across all five trust service principles (security, availability, processing integrity, confidentiality, and privacy), with SSO, white-labeling, and multi-language support. Combined with User Interviews' robust participant management, enterprises get the speed of a startup with the governance they require.
Proven Results
Converge sessions consistently deliver exceptional participant experiences (average rating: 8.86/10 across 7,474 responses). As one participant noted: "I loved seeing my answers compared to the group in real time. Very engaging!"
The platform has powered research for Fortune 500 companies, Big Four consultancies, and leading agencies - from KPMG's e-Brainstorming offering to Discount Tire's 243-participant customer experience research.
Core Differentiators That Matter
This integration amplifies what makes Converge unique:
Voice-moderated, not async: Human facilitation enables real-time probing and authentic interaction that text-based tools miss
Anonymous yet visible: Configurable anonymity settings foster psychological safety while maintaining engagement
AI-powered analysis: Instant theme identification and sentiment analysis during sessions, plus comprehensive post-session synthesis
30+ years of facilitation expertise: Platform capabilities backed by methodology refined across 5,000+ sessions
What This Means for Research Teams
Organizations can now:
Launch large-scale qualitative research in days, not weeks
Increase participant diversity without geographic constraints
Scale focus group sizes 3-10x beyond traditional limits
Maintain research quality while accelerating timelines
Reduce total project costs through efficiency gains
Whether you're a consultancy serving clients, an enterprise team conducting market research, or an organization engaging stakeholders, the Converge-User Interviews partnership delivers the speed, scale, and depth modern research demands.
Ready to Experience Integrated Recruit-to-Insight?
See how the Converge platform combined with seamless User Interviews recruitment can transform your qualitative research timeline.
About Converge: Converge is the enterprise platform for modern qualitative research, enabling organizations to run live focus groups with 20-100+ participants, capture real-time insights, and deliver strategic analysis in days. Trusted by Fortune 500 companies, global consultancies, and leading agencies worldwide.