Spotlight on the Neimand Collaborative
The Neimand Collaborative branded their use of Converge as the Neimand Strategy Lab — a new capability for stakeholder feedback in messaging and strategy work.
Converge is pleased to highlight another 2024 platform licensee that is doing terrific work with our platform in their client engagements: The Neimand Collaborative.
A woman-owned small business (WOSB), the Neimand Collaborative has a long history and reputation for doing critical work in communications and messaging for the organizations and communities they serve. Led by president and owner Sarah Hutchinson, the organization is nationally known and respected for its ability to break through political polarization and create advances in education, health, financial inclusion, transportation, and conservation for major organizations.
The Neimand Collaborative team supports brand development, messaging, philanthropic strategy, and campaign implementation with a wide range of research tools and methods.
In 2024, the organization added the Converge platform to their capabilities for stakeholder feedback — branded as the Neimand Strategy Lab and led by Karolyn Cooper, Vice President of Research and Impact, and Alexandra A., Social Impact Coordinator. Recent sessions have included stakeholder input sessions for key audience understanding, strategic planning, and message development.
It’s been my privilege to have known and worked with the Neimand Collaborative for many years. They have a skill set in messaging and communications at the highest level.
— Douglas Griffen, Converge co-founder and CEO
Converge is a natural fit for us. It is a powerful platform for conducting qualitative research, and we are using it to differentiate our proposals then deploying it early in engagements to get powerful and authentic insights from stakeholders.
— Sarah Hutchinson, Neimand Collaborative
Neimand will launch a strategic initiative in 2025 around the use of the Converge platform for qualitative research with Spanish-speaking audiences. Converge supports multiple languages and even provides dynamic language translation, where Spanish-language responses are immediately translated to enable English-language project members to see those responses in English in real time.
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