LT Brands Converge as LT Insights Lab

Converge, LLC is pleased to announce LT (formerly LaneTerralever) in Phoenix, Arizona as a licensee of the Converge platform for qualitative stakeholder research.

LT is a full service marketing agency offering brand, media, digital, creative, UX/UI and content marketing services to a wide range of Arizona and regional clients. The agency has branded their use of Converge as the LT Insights Lab for stakeholder feedback and market research with its clients.

In a recent example, LT conducted a series of online focus groups for the Desert Botanical Gardens' members and visitors to gain a better understanding of the Garden experience today and how it could be enhanced in the future. Over 200 participants across five sessions rated LT Insights Lab at 9.47 out of 10 in terms of its effectiveness in supporting the sessions. LT has also used Converge in projects for the Barrow Neurological Institute, the University of Arizona, Maricopa Country, and the Arizona Department of Economic Security.

"The Converge technology is terrific and adds a really important new tool for our client services at LT," said Lauren Hillery, the lead facilitator at LT Insight Labs. "Our clients love the platform and their ability to observe the real-time sessions."

Consultancies and enterprises use Converge to capture faster and deeper customer, employee, and market insights at low cost. The technology platform allows users to conduct large online focus groups and surveys in real-time for 20 to 100 people—all participating simultaneously for speed and constructive collaboration. Unlike traditional in-depth interviews, focus groups, or surveys, Converge generates immediate qualitative data, augmented by AI analysis, allowing strategic decision-making based on contemporaneous real-world insights.

"Converge is a natural fit for LT," said Douglas Griffen, CEO at Converge who has worked with LT for nearly two years in their projects. "They have amazing clients and leverage technology well in their services. We are delighted that Converge is a key research offering for them!"