Transforming Stakeholder Research
Imagine 50 people speaking at once and being heard!
Consultancies and enterprises use Converge to capture faster and deeper customer/employee/market insights at low cost.
Why Converge?
Converge accelerates engagement of 20 to 100 stakeholders—all participating simultaneously online for speed and synergy—to deliver faster, deeper insights at lower costs. Converge’s dynamic engagement capabilities, instant reporting and AI analysis, allow you to make strategic decisions quickly from qualitative data.
Where in-depth interviews, focus groups, and surveys require too much time and cost for insubstantial insights, Converge delivers deep insights immediately and affordably!
Feature Highlights
Anonymous
Participating anonymously in an online group yields better results as it promotes open discussions, equal participation, and independent thinking . . . all leading to richer and more authentic interactions and outcomes.
Dynamic Language Translation
Run sessions in multiple languages at the same time.
Realtime Results
Real engagement at the participant level means that the platform works at the speed of your mind . . . guided, of course, by your fingers on the keyboard. Time matters in high performance sessions, you get more from your participants both in quantity of ideas and quality of thought.
Wide Set of Tools
Simple brainstorming for fast idea generation. POV statements for more detail and emotional insight. The ability to summarize input and immediately prioritize it. Share media where you can show a video or ad for feedback. An integrated survey tool to mix in question types, assess different scenarios.
Integrated AI Analysis
AI analysis helps summarize insights on the fly for immediate prioritization. Visualize data into meaningful charts, then ask your AI assistant anything about the results.
Prepared for Insight
You can immediately produce a Word or PDF document for reporting, as well as an Excel file for deeper analysis. Converge automatically consolidates the results of multiple common sessions. We know of no other platform that can do that.
Enterprise Security
Converge is SOC 2 Type 2 compliant -- having had an independent assessment of security safeguards covering five total trust service principles (TSPs): security, availability, processing integrity, confidentiality, and privacy. As part of the assessment, a cloud-based vendor hosts independent inspectors, provides them with documentation of controls, and allows their systems to be sampled and tested.
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Who is Using Converge?
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Ipsos
Ipsos is the 3rd largest global market research company and operates in 90 strategic markets. Ipsos is focused on research and thought leadership to provide a better understanding of relevant trends and data to better understand society, markets and people. Ipsos US Public Affairs is using Converge in its 'Ideation Exchange' offering to support key clients in strategy, stakeholder feedback and thought leadership.
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LaneTerralever
LaneTerralever, a top-tier marketing agency renowned for its innovative and effective strategies, leverages Converge’s SaaS online focus group technology to conduct comprehensive market and stakeholder research for their diverse range of projects. This collaboration enhances their ability to gather valuable insights, driving successful outcomes for their clients.
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Avalaunch Media
Avalaunch Media, located in Salt Lake City, is using Converge to support brand strategy sessions for key clients. Stakeholders can include employees/leaders of the client as well as current consumer customers to gain feedback and candid perceptions of the brand and suggested enhancements for the future.
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Monigle Agency
Monigle is a leading brand consultancy, shaping brand creation and experiences since 1971. With a global reach, they have worked in over 65 countries, recognizing the importance of a worldwide brand. Their expertise covers brand architecture, journey mapping, cultural support, and brand strategy activation and management. Their impressive client list includes Synchrony Financial, Bank of America, Enterprise Rent-a-Car, and the US Air Force. Their implementation of Converse is called the Monigle Co-Lab.
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Paulsen
Paulsen helps brands reach nearly 46 million people who proudly call themselves rural Americans. Paulsen knows how to connect with the people who live and work in this part of the country, because Paulsen lives and works here. Paulsen's deep experience in agriculture, rural lifestyle, energy, education, manufacturing and other industries help brands reach rural Americans, too. Paulsen Focus.
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Heart+Mind Strategies
Heart+Mind Strategies, based in Reston, Virginia, is a leading consultancy in consumer insights, advocacy messaging, brand strategy, and reputation management. They serve notable clients including Visit Las Vegas, Amazon, Google, AARP, Comcast, Intermountain Healthcare, and the US Travel Association. Their implementation of the Converge platform is called the Illumination Lab (iLab).
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Vistra Communications
Vistra Communications is an award-winning agency specializing in integrated marketing and consulting for government organizations at all levels, as well as offering branding and public relations services to corporate enterprises. Their implementation of Converge is called the Vistra Virtual Lab (V-Lab).
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National Christian Foundation
The National Christian Foundation is a charitable organization located in Atlanta that assists donors in providing donations to charitable causes. They are one of the largest entities in this space and are currently using Converge to gain feedback on a variety of initiatives.
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The Purpose Institute
Co-founded by Roy Spence and Haley Rushing, The Purpose Institute originated from GSD&M Agency. They assist major organizations in developing an authentic Core Purpose based on their unique values and expertise. Clients include Southwest Airlines, Walmart, Whole Foods, NBC Universal, and GE Aviation. The implementation of Converge in their consulting process is call the Purpose Ideation Lab.
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Advanced Strategy Center
The Advanced Strategy Center is a leader in facilitating in-person and online collaboration sessions for over 25 years. They utilize the Converge platform for various consulting purposes, such as strategic planning, culture enhancement, and market research. Their implementation of Converge is called the Advanced Strategy Lab (ASL).
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The Alamo Colleges District
The Alamo Colleges District is located in San Antonio, Texas, and is a set of 5 independently accredited community colleges. Alamo is launching a key initiative in 2024 and will be using Converge to develop a Schools/Centers of Excellence strategy to better align student career paths with the needs of employers.
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Neimand Collaborative
Neimand Collaborative, a leading strategy and marketing firm specializing in social impact initiatives, utilizes Converge’s SaaS online focus group technology to conduct in-depth market and stakeholder research. This partnership empowers Neimand Collaborative to gain critical insights, ensuring their campaigns effectively drive meaningful change and achieve their clients’ goals.
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Strada Education Foundation
The Strada Education Foundation sis located in Indianapolis and is committed to strengthening the collaboration between educators, students, employers and policymakers to provide equitable education pathways. They are using Converge to support major stakeholder research projects in education.
Use Cases
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The Converge platform helped an education organization align its strategy, culture, and values. Through collaborative sessions, employees identified core values and assessed their importance for achieving the organization's mission. With four sessions conducted in a week, participants and executive sponsors provided exceptionally positive feedback.
“The platform is great. Very easy to navigate and clear…I love the interactive work and seeing my colleagues’ feedback in real-time…engaging and thought provoking.”
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A major healthcare insurance provider used Converge sessions to understand market preferences and differentiate themselves. Stakeholders including brokers, employers, and customers provided insights on the organization's purpose, messaging, and areas for improvement..
“Super easy to interact. Fast. Loved the real-time results…it seems like my opinions mattered and were taken seriously…it felt like I could make my voice heard.”
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A global advisory company used the Converge platform to gather insights from leaders across multiple countries for a global rebranding. Participants assessed the current brand, provided feedback on draft messages, and discussed implementation strategies.
“Really like the platform and format…easy to understand and collaborate…platform was a great way to run a workshop--impressed.”
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A Converge session brought together farmers and environmentalists in a Midwest state to find common ground and develop messaging for mutual support. The session identified shared interests and insights to help advocacy organizations communicate effectively. Participants also provided feedback on a message video.
“I liked seeing all the different responses—it made me hopeful to see the level of concern and passion everyone showed…eye opening experience…quick pace and diverse participant responses.”
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A major oil company gathered consumer insights to expand their automotive services. Participants assessed factors influencing their choice of service providers, provided feedback on the company's brand and reputation, and evaluated different names for the new service facility.
“Straightforward, easy. Like the VOIP audio…it was simple and easy to get my point out there without feeling pressure…I thought it was a great wat to submit ideas.”
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A major cruise line held four Converge sessions with its global HR team to assess resource readiness for a post-pandemic return to service. The sessions covered HR communications, skills development, workforce levels, and organizational culture. Participants identified improvement areas, and the results were analyzed for action planning.
“This was a great session, I enjoyed the confidentiality of it…unique way to solicit feedback…easy, seamless process…love it!! Hope the company will do it next year.”
See it in action.
Discover the power of Converge—experience firsthand how our cutting-edge focus group technology can transform your market research. Learn how you can leverage Converge to gain valuable insights and drive success for your organization.